Press

Press Inquiries:
Hazel Kelly: (323) 539-7862
FearNoFruitFilm@gmail.com

“Now 92, Caplan is a legend many times over in the produce industry: pioneer, innovator, a proud feminist in a notoriously macho world whose jovial nature masks a steely determination that rivals knew never to underestimate.”

Gustavo Arellano
OC Weekly: March 17, 2016
READ MORE

“The new documentary ‘Fear No Fruit’ tells the story of Frieda Caplan, the woman behind the discovery and marketing of once-obscure produce like kiwis, sunchokes, and fiddleheads.

Larissa Zimberoff
Civil Eats: December 24, 2015
READ MORE

“Frieda Caplan is California ag’s quiet force of nature. A visionary produce wholesaler who helped introduce exotic fruits and vegetables to grocery stores nationwide.”

Marcos Cabrera
Monterey Herald: October 15, 2015
READ MORE

Fear No Fruit is one of those movies that ought to be required viewing for anyone in the fresh produce business … or for anyone in the food retail business, for that matter.

Kevin Coupe
MorningNewsBeat.com: August 3, 2015
READ MORE

A magnetic people person and gifted marketer, Caplan did for exotic produce what her friend, famed chef and fellow glass ceiling-smasher Julia Child did for French cuisine: She popularized it amongst the masses.”

Kim Lachance Shandrow
Entrepreneur.com: July 16, 2015
READ MORE

“The film delves into how Caplan helped many boutique fruit and vegetable farmers prosper through her innovative marketing of their products and also touches on California agriculture, the drought, farmers markets and the childhood obesity crisis.”

Tom Burfield
ThePacker.com: July 16, 2015
READ MORE

“…The incredible rise of Frieda Rapoport Caplan as the first woman entrepreneur on the Los Angeles Wholesale Produce Market in the 1960s, to transforming American cuisine by introducing more than 200 exotic fruits and vegetables to U.S. supermarkets…” 

Meg Major
ProgressiveGrocer.com: July 8, 2015
READ MORE

‘Fear no Fruit’ documentary highlights Frieda Caplan and the produce industry

FreshPlaza.com: June 26, 2015
READ MORE

“The storyline touches on California’s agricultural landscape, showing boutique fruit and vegetable farmers and the role that Frieda’s produce marketing has played in their success, along with the state’s current water crisis and its impact beyond agriculture.”

Jordan Okumura
AndNowUKnow.com: June 25, 2015
READ MORE

“A key take home-from the documentary is how much of Frieda’s success grew from not taking obstacles too seriously, finding opportunity where others saw barriers.”

Matthew Ogg
FreshFruitPortal.com: June 19, 2015
READ MORE

“When asked about the company’s path to where it is today, Caplan credited her mother’s ‘fearlessness as a business woman and family leadership’ for paving the way to the company’s success.”

PerishableNews.com: June 9, 2015
READ MORE

“Legendary entrepreneur Frieda Caplan has been an iconic figure in the Los Angeles produce scene for almost 60 years and now she’s getting her own documentary.”

Peter Pham
FoodBeast: June 9, 2015
READ MORE

“Festival organizers added extra screenings of some movies, due to their popularity. Those included ‘Fear No Fruit,’ a documentary about produce entrepreneur Frieda Caplan of Los Alamitos.”

Antonie Boessenkool
Orange County Register: May 2, 2015
READ MORE

“Two great documentaries about fruit are screening next week.”

Russ Parsons
Los Angeles Times: April 24, 2015
READ MORE

“Though it’s never really painted as such, it’s more feminist a film (and company) than any Lena Dunham claptrap can ever hope to be.”

Gustavo Arellano
OC Weekly: April 28, 2015
READ MORE

“Though Frieda has been written about in newspapers and national magazines over decades and even once appeared on Letterman, few may know Frieda’s Inc. is why kiwis are now commonplace in grocery stores.”

Antonie Boessenkool
Orange County Register: April 28, 2015
READ MORE

“After watching ‘Fear No Fruit,’ you’ll know why Caplan is such an inspiration.”

Felicia Wiseman
Newport Beach Indy: April 24, 2015
READ MORE

“The film is an inspiring look at the now 91-year-old Frieda’s amazing career.”

OC Breeze: April 21, 2015
READ MORE

“One of the “4 can’t-miss movies at SLO film festival.”

Sarah Linn
San Luis Obispo Tribune: March 11, 2015
READ MORE

“It’s a great story about a woman who succeeded in a man’s world back in the ’60s.”

Wendy Eidon, Director, San Luis Obispo International Film Festival
Mustang News: March 8, 2015
READ MORE

“This film chronicles the career of ‘Queen of Kiwi’ Frieda Caplan, the first woman to break into the L.A. wholesale produce business who introduced more than 200 exotic fruits and vegetables to the United States.”

Mike Hodgson
Santa Maria Times: March 6, 2015
READ MORE

“The Caplans’ relationship with their growers is a personal relationship they take quite seriously…Frieda’s is built on trust, ingenuity and taking risks.”

Mark Brian Smith, Director/Producer, Fear No Fruit
SLO Country Magazine: March 2015
READ MORE

“The produce aisle of any U.S. grocery store would not be the same without Frieda Caplan. Throughout the 20th century, Caplan dominated the L.A. Wholesale Produce Market.”

Jessica Pena
San Luis Obispo New Times: March 4, 2015
READ MORE

“There are many great documentaries being produced but most are about troubling and controversial subject matter. This film is an American success story, with rich, deep-seeded history.”

Nancy O’Mallon
AboutHarvest.com: March 3, 2015
READ MORE

“Between introducing the Kiwifruit to America in 1962, to taking the business to the next level…Frieda has over 5 decades of influence and impact on American and International cuisine.”

Jordan Okumura
AndNowUKnow.com: March 2, 2015
READ MORE